"Insurance Supermarket’s projects offered us some unique challenges. With all these different sites targeting different demographics and geo areas - we always had to be thinking about the user base. For the more elderly demographics, we needed mobile UI that was straightforward and as intuitive as possible, with clean validation and concise, easy-to-use lead capture forms."
- Cezar, UI/UX Development Lead, Trackstar Web Design
Long Term Partnership
Insurance Supermarket is a long term client of Trackstar’s. Over the past 7 years we’ve worked with them on a large number of projects, creating branding, marketing materials, and designing websites.
We’ve launched more than 20 individual webpages for ISI’s ventures into different markets across Canada, Quebec, and the U.K. We’ve also built them custom applications, integrated e-commerce, and developed custom integration protocols with major insurance companies in Canada and the U.K.
Over the course of our relationship with Insurance Supermarket, we’ve overseen branding and marketing design across many ISI ventures. We’ve designed logos and branding material for ISI brands, as well as print marketing material and collateral. We’ve also overseen online marketing design, creating dozens of banner ads across many ISI ventures.
Throughout our work with Insurance Supermarket, we’ve integrated e-commerce across many different sites. We believe good design is all about removing obstacles, which is we make payment systems as simple as possible for the user.
Our work for Insurance Supermarket has included large custom applications with significant custom development requirements. We’ve performed CMS integration and API integration with the backend systems of major insurance providers in both Canada and the U.K. We’ve developed custom API protocols and websites that provide guaranteed insurance quotes without human input or oversite. And we’ve developed lead generation software and CRM systems with custom admin backend that integrate into our ISI websites.
"Insurance Supermarket Inc. has an ongoing working relationship with Trackstar Web Design over 8 years. During that time they had completed over 20 web design projects for our company. The team have always carefully considered our requirements and ensured that the design suited our needs and goals. In addition the designers have introduced their innovative ideas to enhance the esthetics and functionality of our websites. Timely and open communication had made working with Trackstar a pleasant experience. They are committed to meeting deadlines and able to work within tight timelines. We would highly recommend Trackstar Web Design for their design and exemplary work ethics."
Maria Konshin, Marketing Manager, Insurance Supermarket Inc.
